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Luck E Strike and the Story of Coming Home

“America was not built on fear. America was built on courage, on imagination and an unbeatable determination to do the job at hand.” -Harry S Truman

In 2016 Luck E Strike/True North Outfitters made an investment in the unbeatable determination of the American Worker.  We embarked on an acquisition and subsequent expansion of a manufacturing facility in Greenwood, AR. These efforts were directed at supporting the TNO brands: Luck E Strike, Renosky, and Nemire.

Luck E Strike’s move to the US wasn’t about lowering costs. It was about increasing the ability to improve, innovate, and decrease response time to trends in the marketplace. At every step of our process we have our focus on you, the consumer. We want to make sure you have high quality, proven products that deliver results.

"One of the areas we are most excited about it the American Originals series of lures. These lures capture American determination, creativity, and ingenuity. They are molded, assembled, painted and packaged all by hand….. all in Greenwood, AR.”  - Shane Michelli

WE ARE AMERICAN ORIGINALS AND THIS IS OUR STORY

 

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